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Book Review: Secrets of a Freelance Writer by Robert Bly
Secrets of a Freelance Writer After really liking and learning a lot from The Copywriter’s Handbook, I decided to check out another Bob Bly book, Secrets of a Freelance Writer. The lesson, as always:...
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Book Review: Psychology of Selling and Marketing by Robert Bly
It turns out that Bob Bly’s expertise is not just limited to the world of print –he has several eBooks filled with material that you can only get from them. My first foray into the Bly eBook world was...
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Book Review: The Well-Fed Writer by Peter Bowerman
The Well-Fed Writer The next freelance commercial writing book I consulted for expertise was Peter Bowerman’s The Well-Fed Writer. Like me, Bowerman had learned a great deal from Bob Bly’s books; he...
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Book Review: Getting Started as a Freelance Writer by Robert Bly
Getting Started As A Freelance Writer I just finished reading Bob Bly’s Getting Started as a Freelance Writer. Published in 2008, this is one of Bly’s more recent books. It’s also the one I found to be...
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Work Case Study: Toastmasters International
I wrote the quarterly newsletter for the Uptown Toastmasters club of Charlotte, N.C. The club is a part of the world-renowned Toastmasters International organization, which helps people improve their...
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Work Case Study: Speech for Toastmasters International
I wrote a speech for Toastmasters International, which I delivered this afternoon. The speech was from the Advanced Communication Series manual for Public Relations, and the theme of the speech was...
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Work Case Study: Event Scripting for Toastmasters International
Last Thursday, I took on an event scripting assignment for Toastmasters International. I served as the Toastmaster for the meeting, which required me to develop a script for the entire event. Each...
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Work Case Study: Blog/Website Copy for Setter Advertising
I recently finished up an article that will be featured on Setter’s website. (They are overhauling their website and relaunching in about a month, so I’ll have a link for it then!) Setter Advertising...
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Work Case Study: Sales Letter for Bookkeeping Be Gone
Part of the reason that my posts have been so infrequent is that I have been hard at work on a sales letter that I wrote for a company called Bookkeeping Be Gone (BBG). As the name suggests, BBG...
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“Social media i…
“Social media is a marathon, a gradual process in which you build a reputation. The best time to start was a while ago. The second best time to start is today. But turning it up to 11 isn’t going to...
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